q1) identify key players (e.g., customer groups, supplier companies, major organizations) that uber deals with in its operation and, from the marketing perspective, describe what uber exchanges with each of the key players in order to make money in its business. 

 Q1) Identify key players (e.g., customer groups, supplier companies, major organizations) that Uber deals with in its operation and, from the marketing perspective, describe what Uber exchanges with each of the key players in order to make money in its business. 

I come from a diverse educational background and i believe your mba program is a great fit for my career goals.

Growing up in a business family and having my bachelor’s degree in Economics was a huge influence to pursue my next career step toward the business world in a professional manner.   I graduated from Kansas state university with a bachelor’s degree in Economics With a GPA of 3.0.  I was involved in the economics and… Continue reading I come from a diverse educational background and i believe your mba program is a great fit for my career goals.

My part of the blog/report – summary of other region (how it differs from us)

Topic: Fast Food: Mc Donald’s  Region: Moscow My Part of the blog/report – Summary of other region (how it differs from US) Overall feel of discussion: How is Mc Donald’s different from in Moscow compared to the US?  What about in other regions?  Compare and contrast how a global organization in this industry manages its… Continue reading My part of the blog/report – summary of other region (how it differs from us)

Under what conditions should a customer strategy enterprise consider firing a customer? 

Firing Customers Under what conditions should a customer strategy enterprise consider firing a customer?  Think of the different conditions that a company should wish to end a relationship, identify those conditions and share your thoughts. Do online research and find examples of cases where companies have “Fired Customers ” -which had successful outcomes; which were… Continue reading Under what conditions should a customer strategy enterprise consider firing a customer? 

Assignment

ASSIGNMENT 2 page analysis, including: Introduction – setting the context of the case Analysis – What type of new product was “New Coke”? How did the team concept and develop this product? Why did they decide to go in this direction? What went wrong? Explain what the flaw in their strategy Conclusion – what was… Continue reading Assignment

Also, the correlation to ensure the content speaks to consumers to drive awareness and ultimately engagement with a website or mobile app was examined this week in the material.

  This week’s material covers the key concepts around various digital mediums in how companies communicate with customers. Also, the correlation to ensure the content speaks to consumers to drive awareness and ultimately engagement with a website or mobile app was examined this week in the material. For this discussion:  Pick a retail company you… Continue reading Also, the correlation to ensure the content speaks to consumers to drive awareness and ultimately engagement with a website or mobile app was examined this week in the material.

Social media is often considered for business-to-consumer (b2c) marketing.

The Conscious Capitalism simulation involves business-to-business (B2B) marketing of computer products. Social media is often considered for business-to-consumer (B2C) marketing. Does social media marketing work in the B2B marketplace? Considering the assigned articles, how does social media compare to other channels for B2B marketing? Summarize a conclusion from an assigned article and add your own… Continue reading Social media is often considered for business-to-consumer (b2c) marketing.